As most biscuit appreciators will attest there are certain things you would expect to find when tucking into a choice morsel. One of the most obvious is a crunch in the bite – as we all know soft biscuit equals bad biscuit, hence the need for a well crafted tin in which to preserve the firmity.
It’s with no uncertain trepidation then that we approach today’s subject matter, the mysterious pleasures that exude from that duplicitous of all confection….the jaffa cake.

Now I can already hear the emails forming in your heads along the lines of ‘Martyn, have you completely lost your mind?’ ‘What madness is this that you spout?’ ‘A CAKE!!!! a +^!*@£ CAKE in the biscuit section!!!!!’ ‘Increase the size of your manhood with this new pill’ etc., but first hear me out, then at least you can throw me out in the full knowledge of this mania that has taken me its unwilling prisoner.
You see I think we must seriously consider the case of the Jaffa cake. Whereas many would posit that it’s just sponge with ideas above its station, or that the very nature of including a fruit section would place it squarely in the realms of tart, it’s to its testament that the Jaffa still proudly nestles in the heart of the biscuit section in your local supermarket, as if daring you to remove it. In many ways its the Rosa Parks of biscuitdom, refusing to be moved so that another generic packet of digestives can take its place – if you listen carefully sometimes in the quiet of midnight shopping you can almost hear the echoes of ‘We Shall Overcome’ drifting up the aisles.
You see it’s the very nature of the Jaffa’s contrast that earns it a place at the saucer of life. The light sponge base, the orange fruit filling, all sealed in a chocolate covering that sports a whimsical grid-like pattern that seems almost to laugh at convention while gently taking its hand and leading it to the kitchen for the promise of more.
It is the seductress, the confuser, a taste of the exotic that you know is wrong but cannot resist, it is the bi-curious of biscuits which will drag many willingly to their doom and mock them in their destruction.
So step warily to the table that would present the Jaffa, and hold steadfast in the convictions of your mind lest you be caught in its sorcery. The exotic brings unique pleasures, but the cost can be ruinous.
On last thing to remember, another sign of the wicked perversion of biscuitry that is the Jaffa. Just as with Pharaoh’s heart against the nation of Israel, when a Jaffa hardens all hope of mercy is lost.
You have been warned…